In 2020, marketers and creators venturing into TikTok may find the platform to be a minefield. Because its content, ideals, and features are unlike those of any other social media network, getting them just right may be challenging and time-consuming. It’s not uncommon to have problems and queries pop up as you go along. Maybe even some questions you’re too shy to ask are bouncing around in your thoughts right now.

Luckily, we’ve put up a list of FAQs covering topics that we anticipate companies may have when first exploring TikTok but are too shy to ask. Fanbytes by Brainlabs has a team of TikTok professionals who have worked wih over 170 businesses on TikTok campaigns and who have created and answered these questions. Working with Sony, Burger King, Boohoo, and even the more out-there ACCA throughout the years has taught us what companies actually want to learn about TikTok advertising.

Five Marketing Concerns About TikTok That You Have Been Embarrassed To Ask

Do I need to make films within the app itself?

When users are skimming through their feeds, overproduced and sponsored content stands out like a sore thumb. Your company, on the other hand, has to emulate the natural in-feed material that is present all over the platform in order to appear more like a user and less like an intruder. In-app video editing and the other built-in capabilities of TikTok make this possible.

While discussions about a ban are ongoing, will we still be able to run ads on TikTok?

As the future of TikTok in the United States remains unclear, promotions have continued nonetheless. Although no deals have been finalized, there are rumors that Microsoft is interested in purchasing the app in order to ensure the continued success of the wildly popular social networking platform in the United States.

According to Wallarroo Media, there are 80 million unique users on TikTok per month in the US alone. It’s composed of 60% women and 40% men. Sixty percent are young adults (16-44) and twenty-six percent are middle-aged or older (25-44) people. With so many potential customers, the loss of TikTok may have a disastrous impact on the company’s bottom line, as well as the livelihoods of its thousands of employees.

Where can we get the TikTok metrics?

You may learn a lot about your channel’s performance, both in terms of content and subscribers, with the help of TikTok statistics. These will provide you a better picture of your brand’s success on TikTok as a whole, and you can use that information to craft a plan that is tailored to your needs.

The analytics summary for your profile will include information on the number of people who have viewed your videos and profile, as well as a breakdown of these visits over the course of the last 7 or 28 days.You may get a clearer picture of which videos and which days led to an increase in your number of followers by diving into the data about your followers. Insights gained from this may be used to improve future user engagement strategies and fix current flaws.

You’ll learn a lot about your target demographic and whether or not you’re reaching them with your message. It also reveals the user’s location and whether or not they are engaged by the material. Using this data, you may fine-tune your content generation processes and more precisely reach your desired audience.

You can see how engaged your followers are with your content by checking their activity feeds. You may check your weekly progress as well as additional details about them there. Similarly as Google Analytics, this area breaks down your TikTok audience by gender, geography, and activity. You can use this data to hone in on the best ways to get your message out, as well as determine if you’re aiming at the correct areas and individuals.

Can TikTok influencers help us increase visits to our website?

Yes, influencers may now include clickable links to their profiles and their own videos. App developers and mobile marketers looking to increase downloads will find this to be extremely helpful. This might be a link to your website, your app, or even the purchase of tickets.

Companies on a wider scale have used this strategy to publicize anything from product launches to movie previews to flash sales on their websites.


The takeaway from these guidelines should be an in-depth familiarity with TikTok, regardless of your age or brand. The only way to really create waves on TikTok is to be engaged on the platform, as the trends on the site change every day and nobody has all the answers. You may improve your chances of making a great impression on the app’s users by gathering information and asking pertinent questions.