However, a strong social media profile extends further than a first impression. By providing a quick summary of your brand, it can help strengthen your brand for current customers and attract new ones. (Perhaps the “first impression” anecdote for this article wasn’t the best one. Yikes!)
It’s simple to assume that your social media presence will speak for itself or to believe that your posts will do so. However, building a solid social media profile will increase engagement, solidify your brand, and maintain the consistency of your messaging.
Absolutely, your profiles on social media do matter, to put it simply. And you’ve probably been doing some things incorrectly. Fortunately, our tutorial on creating a social networking profile can be useful. Even some of our favourite social profile examples are given for ideas.
10 Techniques For Improving Social Media Profiles
1. Improve your profile photo
2. Create what you can
3. Compose the ideal bio
4. Define your interests and pick your allies.
5. Define your interests and pick your allies.
6. Select privacy.
7. Keep it pristine
8. Promote your posts on other sites
9. Check your links
10. Increase trust
Social profiles: what are they?
Sites are the virtual personas that a particular brand or individual has created on various social networks.
Key information about the individual or business, such as location, contact data, areas of interest or experience, and overall status in an online niche, are included in social profiles.
Consider a social profile to be the online calling card for a person or company. Yours should convey what you are, the things that you do, and what your company is all about at a single glance.
Additionally, the various apps you use these days contribute to and reinforce your social profile. Your social media presence as a whole includes your accounts on BeReal, LinkedIn, Pinterest, YouTube, Instagram, and Twitter.
To ensure that your branding remains consistent, you should approach each social media platform with the same degree of importance and care.
What information should be in your social media profiles?
We’ll discuss some techniques to maximise your social media profiles shortly.
Let’s first go through some of the components your brand’s social media page must include.
Even if they seem obvious, it’s okay to start with the fundamentals.
1. Improve Your Profile Photo
You should probably use the same profile photo throughout all social media platforms because brand consistency is vital. However, that does not imply that you can simply post a same Jpg everywhere and then go out to lunch. For each platform, a few adjustments will probably be needed.
A profile image that is inappropriate shouts “unprofessional!” more than anything else. It’s crucial to scale your images to match each platform, especially since some use square profile image and others use circles. Keep them as comparable as you can without compromising how they seem on each website.
And make sure it isn’t clipped or cut off if you use brand symbol as your profile picture!
Although we have a comprehensive handy guide about social media images size, here is a quick reference:
Image size for Facebook: 170 × 170 pixels
400 x 400 pixels for the Twitter profile picture
20 by 20 pixel profile picture for TikTok (minimum)
a 400 x 400 pixel photo for your LinkedIn profile (minimum)
110 × 110 pixels for the Instagram profile image
150 × 150 pixels for the Pinterest profile image
800 x 800 pixels for the YouTube profile image
Twitter profile for Nike Just Do It Nike Instagram bio and TikTok profile
All of Nike’s social media sites share the same plain profile photo. The position of their recognisable swoosh is always exact, regardless of the size of a profile picture.
2. Create Whatever You Can
Older millennials may recall the days when they could customise your MySpace page with HTML codes that would break web browsers. Today’s social media platforms have sensibly refrained from allowing users to embed emo music or modify the cursor. However, there are still a lot of options for customising your page.
In addition to profile photographs, the majority of social networking platforms offer additional image choices. Consider the banner on Twitter or the cover photos on Facebook, for instance.
Using these photos, you can keep presenting your brand’s story. Even your profile banner can be incorporated in your overall design.
You may even design an entire grid to meet a single theme or colour palette on websites like Instagram. In order to give the page as a whole a sense of consistency, many firms make sure that everything they publish adheres to their visual identity.
3. Craft The Ideal Bio
In case you didn’t notice, preparation is the key to crafting the ideal profile. This is especially valid for your social media profile, which is essentially a free-form invitation to exercise your written word skills.
Want to provide a clear summary of your business on your business account? Yes, that is a wise choice for new enterprises. However, if your business is well-established, you can utilise that area to include a tagline, draw attention to your most recent promotion, or even leave it purposefully unclear.
Additionally, keep in mind that SEO is important for social network profiles as well; after all, most sites are also search engines. As long as you can keep it organic and without being spammy, using a few targeted and pertinent keywords in your bio is never a terrible idea.
4. Pinning What Matters
Consider your profile as just a homepage that users who are browsing the web might find. Make it simple for all those explorers to locate your best work. Pinning your favourite or most relevant content to the front of your profile will make this simple for you.
5. Determine Your Objectives And Pick Your Teammates.
It really does come down to “who you know,” and this is especially true on social networks. Sure, you may have the illusive 0 above your “following” headline if you’re a premium mega-brand that doesn’t need to work hard for influence. But your brand strategy should take into account who you decide to follow.
Whether you friend someone on Facebook or follow them on Twitter, Instagram, or TikTok, the algorithm will treat your profile differently depending on how your brand account engages with other brand accounts. It will begin recommending your page to appropriate individuals and naturally promoting your content.
You can like the other page with your brand on social media platforms like Facebook. Establishing your brand’s specialisation in this way is quite beneficial. If you have the option to skip this step, please do not!
6. Select Privacy
Although it virtually goes without saying, you should nevertheless double-check this. Make sure all of your social media postings are set to public and are simple to share if you want them to be seen by as many people as possible. Ensure that all of your postings in Facebook, in particular, can be shared with just one click.
Ironically, brands used private Instagram profiles to advertise exclusivity (and increase follower counts) a few years ago, but thankfully that trend has gone down.
7. Keep It Pristine
Your profile on social media is your place, so you’ll need to perform some routine maintenance. That can entail removing your name from offensive or unpleasant pictures, removing comments that are improper, and keeping a watch out for spamming, which also needs to be reported and removed.
A spotless social media profile communicates that you are a trustworthy brand that is concerned about its reputation.
8.Cross-Promote Your Articles
The most important thing is to maintain consistency across all of your social media accounts, but you must also cross-promote them whenever you can. Reuploading a TikTok clip as a Reels in Instagram or even a YouTube short would suffice in this case. Or it can include including clearer calls to action.
Particularly on platforms such as Instagram, which allow you to only post one URL, the url in your bio commands premium real estate. You can easily construct a landing page with Linktree that includes connections to your other social media profiles, online store, homepage, contact form, and any other information you might need.
9. Examine Your Links.
Yet another that is really necessary but seems obvious! When did you last audit every link on your social media accounts?
Try logging in using a different account and browsing for a time using a different browser. Have any strange formatting issues occurred, or all of the links go as they should? When you click the email listed in your Twitter bio, does the mail app successfully load it?
It’s easy to overlook strange formatting while copying and pasting because we all occasionally have sloppy fingers. However, a missed comma or quote mark can be the reason you’re passing on a once-in-a-lifetime business chance. You never know, after all.
10. Increase Trust
Try to picture your social media accounts from the perspective of an outsider when you browse them. Look they genuine?
They probably will if you followed the preceding instructions and made sure that all of your accounts were neat, uniform, and professional.
However, there are still more ways to distinguish yourself:
Look over your grammar. Despite the fact that typos and grammar errors are common among humans, we nonetheless link them with unreliable internet sources. Make sure your grammar and spelling are appropriate.
Just enough posting You want to show visitors to your profile that you’re an active (and, consequently, legitimate) brand without overcrowding the feed.