Getting your message heard in a crowded social media landscape is challenging.

There has been a recent uptick in the quantity and variety of content produced and distributed by brands. On top of that, organic reach is being increasingly stifled by social media algorithm changes (especially on Facebook).

The internet is a harsh place where only the most compelling contributions survive.

Is it time to stop engaging in organic social media promotion as a result? Not at all!

The time to give up has passed; now is the time to redouble your efforts to improve your abilities.

Improving your social media writing skills is a great first step in this direction.

Join us and we’ll break it down:

Just how important well-written social media posts

Is there a list of the most critical copywriting guidelines for each social media platform that everyone should follow?
When it comes to social media, who exactly is your target audience (and how can you get in touch with them)?
How to Write More Engaging Social Media Posts (And Stop Being Ignored)

Formalities for Social Media Posting

Do you just make stuff up when you need social media copy?

Better results can be achieved by organising your content in advance, including text, images, links, and more.

This allows you to put more effort into writing compelling content that will resonate with your target audience.

A firm grasp of social media writing standards is helpful before you attempt to dazzle your audience with fresh, original prose.

Maintaining Proper Restriction

The number of characters you can use on various social media platforms varies.

Among these, some have such a high prevalence that they are largely irrelevant (such as on Facebook), while others are crucial to the networks’ operations (like on Twitter).
Learn the Optimal Lengths for Your Posts

That way, we can plan accordingly given the resources available on each network.

This, however, does not shed any light on the ideal number of characters.

In comparison to good mechanics, compelling content always wins. Limiting your posts to a specific number of characters or words will not guarantee you greater visibility.

However, the odds can be tipped in your favour if you know which ranges are typically effective.

Accordingly, let’s examine some statistics-based suggestions for post length, organised by platform.
So What Exactly Happens When You Make a Photocopy?

The text on images may also be something to consider in addition to the copy and captions you write for social media posts.

In terms of mechanics, the most important takeaway is that Facebook ads and boosted posts limit the amount of text that can be superimposed on an image to 20%.

As a result, your post’s visibility will decrease if the text takes up more than 20% of the image. Unfortunately, if you want your content to rise above the din in your followers’ feeds, this is bad news.

Whether you’re using paid promotion or not, it’s still important to be mindful of how much text you add to images.

Determine the Tone and Voice You Want to Use on Social Media

Your brand’s voice should be reflected in the copy you use on social media.

However, your voice may change slightly between social media and other platforms.

Pay close attention to your tone and voice to ensure that all of your posts are effective. Although they are closely related, these two ideas are often confused with one another.

This is how we can characterise both of them:

The “voice” of your company is its unique tone and character. Is your social media persona accurate?
In this context, “tone” refers to the emotional overtones of a speaker’s voice. The context of each individual post you make will determine the appropriateness of this.
Target Your Writing to the Appropriate Readers

Writing for everyone ends up being writing for no one

Every article you write must be tailored to a specific demographic. Whoever is most likely to buy your products and spread the word about your company is the right audience.

Take advantage of any audience research your company may have conducted in general when writing social media posts. However, it’s possible that your social media audience skews a little bit different from your traditional target demographic.

You can go into greater depth if you’d like, but these are the kinds of things your persona should have at the very least.
Make sure you are using the appropriate language when talking to your target market.

Brands often speak to generalisations about Millennials in their social media interactions.

How often do you see a local HVAC company, say, or a 50-year-old legacy brand randomly tweet “bae” or seven fire emojis? Or even more heinous acts?

perhaps a few times too many

Many people’s social media feeds are dominated by snarky comments and references to current events and popular culture. But that doesn’t mean you have to mimic that tone in your writing.
Learn some simple rules for writing in social media.

Well-written posts adhere to a standard set of guidelines, regardless of the social network.

For now, let’s start with the fundamentals (including some that apply more broadly to content and copywriting and general, as well as on social media).

You Should Use the Social Message Optimizer For All Your Posts
Using the Social Message Optimizer is the simplest way to ensure that each and every post you make adheres to industry standards.

Take the initiative

The focus of social media is on doing. There is often very little time to capture people’s interest before it moves on. Use active voice rather than passive voice to keep your post interesting and engaging.

Let’s rewind to English class from high school if you need a refresher on active vs. passive voice (and this writer never gave their high school English teachers enough credit):