When you’re absorbed in Instagram’s never-ending Reels and stories, you might not realise how quickly time passes. Instagram’s AI has progressed to the point where the posts it recommends to you are entirely dependent on what it thinks you’ll find interesting. The platform’s regular modifications and additions mean that it never gets old.

The photo-sharing software developed by Meta does not adhere to the slick, aspirational design trends of the late 2010s. Instagram users now seek a sense of community and will engage with only genuine posts. If you’re a brand wanting to get followers, you need to come up with authentic content ideas.

Brands may benefit greatly from keeping up with Instagram’s changes and implementing those changes in real time. Keep reading to get the lowdown on the top Instagram tools you need to master in 2023 so you can create killer ads.

The best updates to Instagram in 2023

Around two billion people use Instagram on a monthly basis, and that number is only anticipated to grow to 2.5 billion by 2023, making it one of the most popular social media sites. Audiences of all ages, not just kids, love it. Suggestion for attracting fans: Instagram’s focus on visual appeal means you may effectively showcase your wares with striking images.

The 2023 Instagram changes might be incorporated into your advertising plans.

Subscription-Based Revenue Generation

With the expansion of Instagram’s fan subscriptions to include all eligible US-based artists, more people than ever before will be able to monetize their followings and build sustainable businesses on the platform.

Creators (with over 10,000 followers) may use subscriptions to charge a monthly price of $0.99 to $99.99 and provide their paying members with exclusive access to live broadcasts, articles, and stories. Creators may show their appreciation for their fans by adding badges to comment streams.
By activating this feature, viewers may pay to become members to the creator’s account and see exclusive live videos and tales.

Subscribers will get a badge next to their name when they leave a comment or send the creator a direct message. In an effort to facilitate the export of subscriber lists to other websites and platforms, Instagram is working on this now.

App Integration for Reel Scheduling

With the latest upgrade, scheduling Reels is as simple as opening the Instagram app on your phone rather than having to utilise Meta’s business suite. This new function is restricted to business profiles. The new post-scheduling function allows you to schedule photos, carousels, and Reels up to 75 days in advance straight in the Instagram app.

With the Instagram app, you may plan ahead to post Reels:

  • First, choose “Advanced Options” before you send the content to anybody else.
  • Two, go to where it says “Schedule.”
  • The next step is to set the launch time and date.
  • Fourth, select “Schedule” in the post composer.

Locating Places on Instagram With a Map

In September of 2022, Instagram rolled out a new map function in some regions of the globe. Instagram users may filter out unwanted results and search for particular venues by selecting from a list of categories, such as restaurants, theatres, beauty parlours, cafés, etc. Before this update, tagged posts were the only ones seen on Instagram’s maps function.
To use the new function, users should select the Explore tab and then press the map icon in the upper right corner of the screen. From there, you can access Map Search’s specialised features, which mostly include cafés and restaurants but also cover stores, entertainment venues, and more.

Instagram Notes

Instagram introduced a Twitter-like upgrade in July 2022. A lot of people have drawn parallels between this and WhatsApp’s Status feature.

Instagram’s new notes feature lets you send short, group messages (of 60 characters or fewer) to your followers. Within 24 hours, the message will be erased. It’s a brilliant idea to be able to quickly contact several pals with a single message.

If any of your followers or close friends post a Note, you won’t be notified but will have to check your Inbox to see it. Because Notes are deleted after 24 hours, you’ll need to keep checking back.

eCommerce Shops on Instagram

Instagram has evolved from a simple photo-sharing software to a full-fledged e-commerce system. When the upgrade rolls out in July 2022, Instagram will provide the ability for users to make in-app purchases. For some, not having to leave the app and go to a different website to complete the transaction is a more secure option.

Users may now make purchases and make individualised adjustments to their orders using the new Shop chat feature on their Instagram profiles. This enhancement makes it easier to shop on Instagram and provides customers with more transparency into the status of their orders. With this new feature, Meta intends to increase Meta Pay’s overall popularity.

Instagram Feed Without Advertisements

In March 2022, Instagram introduced two new settings for managing user feeds. Most people have been waiting for this change since their feeds are so cluttered with suggested content and advertisements. Thanks to Instagram’s recent changes, you may now enjoy the platform’s new feed without being bombarded with advertisements or suggested content. You may change your Instagram preferences to show just the most recent posts from the accounts you follow.

Learn how to turn off Instagram’s suggested posts and advertisements in this article.

You may access Instagram by tapping the app’s icon in the top left corner of your news feed.
Next, choose either “Following” or “Close Friends.”

Gifts, a brand-new method of monetization

On February 8, Meta, the parent company of Facebook, stated that more Instagram creators in the United States will be able to monetize their followings. The new feature expands upon a pilot programme introduced in November 2021, which allowed fans to provide virtual “Stars” as financial support to their favourite authors.

Gifting inside the Instagram app is a fun and simple method for fans to show their love for their favourite creators and a great way for them to make some extra cash. Instagram users may consult their Professional Dashboard to see if they qualify for this functionality.