You’ve hit a snag with your customer; now they want you to assist them choose an Instagram theme. It’s actually not as easy as it seems at first glance.
Your customer, if they want to succeed in today’s cutthroat digital marketing landscape, requires a captivating and original Instagram theme.
You’re aware of this, but getting your customer to see this can be challenging.
We’re here to assist you as a social media manager in developing a straightforward strategy for assisting your customer in identifying an appropriate Instagram theme.
Choosing a Relevant Instagram Theme Is Crucial
Instagram should be seen as more than just a photo sharing app by brands. In the end, the photographs in this grid may be viewed as a portfolio representing the company’s brand.
Instagram’s aesthetic is a potent narrative tool for businesses. While it’s important for each individual post to be interesting, it’s also important to have a cohesive Instagram feed that tells a story that explains to followers and visitors what the business is about, the tone of the material they can expect, and why they should follow. This easily identifiable design or theme will draw serious fans and keep them engaged.
Simply said, if followers have a good idea of what to expect from a business, then they are more likely to interact with its posts.
Facilitating Client Knowledge of Their Instagram Requirements
When it comes to producing quality content for their Instagram accounts, many businesses hire marketing firms despite the fact that their customers have no idea what they want or need.
How to Determine Who Should See Your Client’s Ads
The first step in creating an engaging Instagram theme for a client is to help them narrow in on their ideal demographic. One must generate material with one’s ideal follower in mind if one is to attract that perfect follower.
Kurt Vonnegut’s words ring true here; instead of posting material with the hope of reaching all of your client’s followers, write it with one individual in mind.
In the end, specificity is the key to determining a client’s intended audience. Make sure your customer understands exactly who they should be focusing on to maximise their return on investment.
In addition, your client’s brand isn’t meant to resonate with everyone, which is why you need to focus on a certain demographic.
Creating Objectives for Your Customers
To discover the ‘essential goals’ for your client’s brand, discuss the target demographic with them once you’ve established who they are. Without understanding the client’s short- and long-term company objectives, it will be impossible to create an effective brand identity.
Collaborate with the customer to establish measurable, defined objectives. Creating a memorable brand relies heavily on focusing on the details.
Assisting a customer in defining their objectives might be difficult. After all, it’s a tall order to ask a customer to see the full picture of their brand in their mind’s eye.
One solution is to provide the customer with a set of clearly defined acronyms or formulae that may be used to simplify the process of setting objectives.
A customer may decide to alter their posting schedule after setting a long-term objective of increasing their Instagram following to 10,000 followers. The “Time-Bound” component of the SMART goal setting framework provides customers with a more efficient means of monitoring and achieving the ultimate objective.
Social media managers will be well on their way to creating a fantastic Instagram theme after asking the client crucial questions to help locate their target demographic and taking the essential steps to determine their short- and long-term goals.
Purpose of the Brand Restated
Brand aesthetics may seem to be the main emphasis of a company’s Instagram theme, but there is more to it than that. The goal of your client’s business must be reflected in the Instagram theme you choose for them.
To successfully incorporate a client’s mission statement into their Instagram aesthetic, social media managers must have a deep understanding of both the statement and its relevance to the target audience.
Conclusions on Designing an Instagram Template
Earlier, we established the need of being particular when assisting a customer in identifying an Instagram theme. Intention and research are needed to zero in on the right demographic, define the right objectives, and build a strong brand for your customer.
Insist that your customer provide you and yourself as much detail as possible about their brand and their Instagram goals. Social media managers may build a consistent Instagram theme for their customers by putting more thought into the target demographic, the objectives, the brand identity, and the content generation and curation processes.