One thing is certain for company owners who use Instagram: they require analytics tools to track their account’s progress and provide helpful feedback.

Success on Instagram may be achieved by familiarity with the steps used to achieve that success.

The best Instagram analytics tools will allow you to not only monitor and evaluate your past performance, but also develop and produce content that is optimised to perform and support an effective Instagram strategy.

To assist you choose the finest Instagram analytics tool, we’ve compiled a list of the top solutions currently available.

Native Instagram Insights

The Instagram app itself is one of the most widely used analytics resources. You may get free in-app Instagram statistics after switching to a business profile.

The native Instagram business analytics tool provides you with some very basic information about your audience, including demographics like gender and age, engagement with your posts and stories, impressions, reach, profile visits, and clicks to your website.


Pixlee prioritises providing a genuine marketing environment for its users. Pixlee is a free Instagram analytics tool that helps you track your most popular posts, discover fresh topic ideas, and identify influential users to follow.

This Instagram analytics tool is free, yet it still packs a punch when it comes to reporting.

party social-media insider

For social media analytics, benchmarking, and reporting, there is no better option than Socialinsider.

You may evaluate the efficacy of your present strategy and the results of your Instagram content as a whole with the aid of this analytics tool, which provides a consolidated dashboard full of detailed Instagram analytics information.

Use this app to keep tabs on the key performance indicators (KPIs) for your business on Instagram.

Reach, impressions, engagement rate per post, and the optimal time to publish on Instagram can all be tracked with a service like Socialinsider.

Intelligent Metrics

This Instagram analytics app guides you through the process of discovering, sorting, and comprehending your audience. In addition to providing you with a thorough hashtag analysis, it also provides insights into your Instagram stats.


Later is a must-have addition to any collection of Instagram analytics tools, and that includes ours.

    You may boost your Instagram following, likes, and comments with the aid of Later’s insightful statistics.


    You may learn who your rivals’ followers are, what they like and don’t like, and what they are commenting on by using Snoopreport to track their activity.

    With the help of this Instagram analytics tool, you can discover which posts are doing best and adjust your approach accordingly.


    Iconosquare is a powerful Instagram analytics and social media management platform. Quickly enhance your Instagram presence by accessing a free audit covering your activity over the past week to 30 days.

    A social media reporting tool, Sociality allows users to easily manage many accounts, create content, and gain valuable insights into the activities of their competitors in real time.


    Quintly is a comprehensive analytics platform that includes all the necessary widgets for monitoring KPIs.

    The primary benefit of this Quintly is how simple it is to install and configure.

    This Instagram analytics tool gives information on who is following your profile and your rivals’ profiles, down to the individual.

    Instagram material, including photo and video likes, comments, and shares, as well as filter usage, may all be analysed.


    SocialPilot is another great Instagram analytics tool for social media managers who want to keep tabs on their account’s success.

    Insights into audience demographics and the popularity of your Instagram stories are just two of the many useful features offered by this analytics programme.

    Using SocialPilot’s data, you can get a bird’s-eye perspective of your Instagram account’s success, allowing you to make informed decisions about when to post, which hashtags to use, and how often.


    The social media analytics programme Analisa provides information on a user’s profile, their followers, and the hashtags they use. Campaign reporting, competition analysis, and more are just some of the highlights of Analisa’s functionality.

    Analisa is an excellent Instagram analytics tool for individuals who want to go deep into anything from hashtags and mentions to Instagram duets posts.

    One Last Thing

    The capacity to make informed judgements and maintain command of your Instagram strategy is greatly enhanced by a solid data control. Using these Instagram analytics tools, you may save time and effort by focusing on what matters most.