Instagram is one of the best platforms to promote your company. Every month, more than a billion people use Instagram; this is a massive audience to be engaging with, and it can be tailored to your business’s specific needs.

Instagram is a powerful social media network, and advertising on it may boost your brand’s visibility, interaction, and ultimately, sales.

Making an Instagram advertisement is a straightforward process. If you have expertise running advertisements for a business page on Facebook, you are already ahead of the game when it comes to Instagram because the two platforms use the same interface for setting up and delivering ads. Even if you’ve never created a Facebook ad before, the process is straightforward. Although while they share a same setup in the Facebook Ads Manager, there are some notable distinctions between the two.

Simply click “Create ad” to get started.

Choose a destination

Consider that the great majority of Instagram users will be viewing your adverts on their mobile devices. Think about the differences in size and resolution between a desktop and a mobile device while creating your photos, videos, and messages.

Among the many useful ad goals you may choose from are:

Exposure to potential customers is an essential part of building brand awareness.

What we mean when we talk about “reach” is getting as many people as possible to see our brand and content.

In other words, getting visitors to visit your site, product page, or app store.

Likes, shares, and comments that bring the ad to the attention of others and prompt them to take action are examples of engagement.

You should only care about video views if you are promoting videos. You want to track how many users really use your app.

Lead generation is the process of gaining potential customers’ contact information through a website’s content.

Think about who you want to reach

A highly refined target demographic for your ad is within your reach thanks to Facebook’s extensive targeting capabilities

Unique target market

With this method, you may narrow your focus on potential customers based on information you already have or can quickly gather. Ads can be shown only to certain groups of individuals based on their interests, demographics, or previous interactions with your brand, such as those who have visited your site and clicked on a CTA in the past.

Similar-minded viewers

If you select this option, you’ll be able to create a subset of individuals that have comparable characteristics with your current audience. In other words, Facebook selects them because they share a similar taste to the product or service you’re advertising. It’s a terrific method to reach a wider audience and engage with like-minded people you would not have found any other way.

In addition, you may specify a city, state, and mile radius to reach just those inside that precise area using location targeting.

Choose the perfect spot for your ad

Now comes the part where you tell Instagram where your ad will appear, and here is where the process diverges slightly from that of creating a Facebook ad. You know your ad needs to appear in the Instagram feeds of your target demographic and in the form of Instagram Stories advertisements.

To select Instagram as a placement, simply navigate to the placements area of the ad set level. The Instagram Stories and Feed menu options are available here as well.

The Instagram Feed is where users may navigate through posts and advertisements from accounts they are following. The Instagram Stories feature is a slideshow that lasts for just 24 hours and may be viewed by following users. Since you may respond with emojis and private messages, this function is slightly more engaging.

Your ad will be just as successful in the Instagram Feed as it will in Instagram Stories, but the latter will appeal to a younger audience (depending on your target audience, of course). Both may be easily chosen in the Ads Manager’s placements area.

Make a spending plan

You’ve got the makings of a fantastic Instagram commercial, and now is the time to invest some money into it. Facebook’s Advertising Manager makes it easy to plan ads and determine spending limits simultaneously. This is helpful because it allows you to quickly specify both the daily budget (for each day of the campaign) and the total budget for the duration of the ad. If you select Facebook’s lifetime budget option, the social media giant will handle allocating your funds for you.

The Daily Estimated Reach will be updated and shown to the right of the cost column, so keep an eye on it as well. This app estimates how well your ad or advertising campaign will do throughout the specified time frame.

You may specify when you want your adverts to appear, both in terms of the beginning and ending dates as well as the exact days and times of day. Scheduling your advertising at the ideal time of day (think morning vs night) may have a significant impact on your business’s success, and you may want to avoid the middle of the night when there are less active users and interaction if possible.

Choose the Ad Format That Best Suits Your Needs

Standard photo advertisements, video ads, Stories ads, and carousel ads are just some of the stylish ad formats available on Instagram.

Single-image advertising, or “photo ads,” are the most common type of ad shown in a user’s news feed.

Instagram’s video advertising, which play automatically as you scroll over them in the feed, are among the platform’s most engaging and helpful formats.

Articles and commercials – These commercials, which are displayed in Instagram’s trending Stories feature, require the same technical requirements as ordinary videos and are seeing significant growth.

Advertising carousels – These advertisements are similar to the carousel advertisements on Facebook in that they provide a series of photos or videos that the user may swipe through. They also make an appearance on the user’s feed.