These days, moving pictures are where it’s at. Although video has been around for some time, its recent meteoric rise to popularity can be attributed to the proliferation of new tools for making and distributing videos.

Now, more of us than ever before are consuming video on our mobile devices, and businesses eager to cash in on this trend have a wealth of chances at their fingertips.

Hubspot found that 83 percent of marketers saw a positive return on investment from using video. About half of customers say they want to see more video content from businesses in the future.

Instagram, a popular social media platform, presently has two distinct video-sharing options: Stories and IGTV. Both Stories and IGTV are relatively recent additions to the site, having debuted in 2016 and 2018, respectively. Each one is a potent tool for expanding one’s following, with a variety of features unique to videos that the standard grid post on the site does not currently offer.

Look at the main benefits of using Instagram Stories and Instagram TV to connect with your target market, and make sure your company is making the most of Instagram’s features.

True understanding may be gained via the use of stories

The traditional four-column article is wonderful for raising awareness and showcasing work, but it doesn’t offer much in the way of analytics or insights. Apart from Instagram Stories is Instagram TV.

Instagram Stories and IGTV provide access to a wealth of data that may be quickly processed into useful information for improving marketing and social media initiatives.

Instagram provides its users with insightful analytics for their Stories and IGTV content. Impression, reach, tap ahead, tap back, answers, swipe to the next Story, and exit statistics are all available to users once a Story has been uploaded.

The metrics for views, interactions, and subscriber retention are all available in IGTV. For each video, it even generates a graph showing how many people watched till the end.

Instagram provides access to a wealth of resources and data. If this information is monitored on a consistent basis during a campaign, it may be utilised to adjust tactics and provide far more stunning outcomes as exposure expands.

Video material from brands is very popular among social media users

Statistics show that video material is quite popular among social media users. And it’s not simply user-generated material that appeals to them. People actively seek out and watch a great deal of branded video content. Instagram has 500 million daily users, with a third of the most-viewed Stories being posted by brands.

Video advertisements on social media sites like Instagram are much more effective in persuading users to check out a brand than text-based ads. Brands now have the unique opportunity to create connections with potential consumers and boost the exposure through Instagram Stories and IGTV, which offer a more subtle, organic method to engage with audiences.

There is a lot of room for innovation in branded video content creation for businesses. This opportunity to demonstrate uniqueness and distinction is proving extremely successful in drawing in new clients. When businesses use Instagram’s storytelling features, like Stories and IGTV, to generate original, entertaining video content, consumers can’t help but follow those businesses.

The power of Stories in driving traffic to a website

It’s great news for website traffic that the much sought-after’swipe up’ feature is now being employed by a vast number of companies and influencers.

“The ability to connect out from Stories gives major advantages when it comes to lower-funnel marketing objectives,” said Debra Aho Williamson, principal analyst at eMarketer.

For example, while a user is watching a Story, they can swipe right to be brought to a specific page on the company’s website. A simple CTA that capitalises on a user’s curiosity while they’re watching a Story has proven to be quite successful.

The data collected from the swipe up feature may be used to determine the level of interest in a Story and its effectiveness. With this tool, companies can instantly know what fraction of their audience has engaged with a Story by using the thumbs up button. Also, they can see which Stories led to the most clicks and conversions.

Nevertheless, not all Instagram users currently have access to the swipe up feature. At the moment, the feature may only be added to the Stories of company accounts with more than 10,000 followers. Those with less of an audience need to rely on their bio links to drive interest in their products.

IGTV is Where It’s At

Today’s markets are extremely cutthroat, so it’s crucial that businesses do everything they can to stand out from the crowd. Being a pioneer in the adoption of cutting-edge technology is a powerful tool for this purpose.

New platforms, technologies, and software are being produced regularly, and the businesses that take advantage of these developments will be the most successful in the long run.

Despite its growing popularity, IGTV is still in its infancy, with just a select group of well-known businesses actively utilising the platform. But you can rest assured that IGTV will explode in popularity, and that the companies who have been adopting it from the beginning will be the ones to succeed.

Brands may benefit from utilising IGTV early on to learn all it has to offer, from its editing features to the stats it makes available to them. Once all businesses are vying for attention on IGTV, this information and background might provide early adopters a distinct advantage.