How To Use Instagram Video Formats To Create High-Performing Content

A social video strategy can be an effective means of generating new audiences, engagement, and conversions for companies of any size or industry. As a result, 86% of marketers consider video an integral part of their marketing efforts.

A combination of video marketing and social media marketing can be extremely beneficial to your business, but unfortunately, this is not the case for all brands.Investing your time, money, and resources into creating content that your audience will not find relevant or engaging is the last thing you should do. You should design your content calendar based on what your target audience responds best to in order to avoid this issue. We have created this guide to help you simplify and streamline your content creation process

In-feed video posts

The in-feed video post has been an integral part of Instagram’s content since 2013. Your business’ Instagram feed can be enhanced by posting organic and paid videos to generate more likes, views, comments, shares, and saves in the form of likes, views, comments, and shares.

 When it comes to shareability, videos outperform links and text by 1200%, thereby increasing your engagement and, in turn, helping you reach more people through the algorithm. It is possible to create significant buzz around a campaign, a new initiative, a product, etc., with in-feed videos At the same time, it is a good idea to buy automatic real Instagram likes for your videos to get more organic views in the long run.

Instagram Stories

There are over 500 million users of Instagram Stories every day, and the feature has been around since 2016. Instagram has over time modified this feature in order to allow users to engage with their followers in a variety of ways.

Whenever you upload a video to your Stories, you have the option to add poll stickers, emoji slider stickers, question stickers, quiz stickers, or chat stickers to encourage your followers to engage with your content. The capability to include swipe-up links that redirect users to a pricing page, blog post, or any other relevant webpage is available to those with business accounts or at least 10,000 followers

Instagram Reels

The Reels feature on Instagram was introduced in August of 2020, partly to compete with TikTok’s video platform that is becoming increasingly popular. Reels are basically 15-second video clips that you can customize by including Instagram music, augmented reality effects, a countdown timer, and more.


Users have been able to use Instagram TV since 2018, which means the feature is already available to all of them. As a benefit, users of IGTV can share and save long-form content on Instagram without first creating an Instagram Live account. IGTV content is fully customizable, just as other video features are. This feature could be used by businesses to film how-to videos, tutorials, product releases, news releases, and more. The analytics of these videos can also be tracked through Instagram.  IGTV insights provides information about engagement statistics such as views, likes, and comments.

Instagram Live

A major feature of Instagram Live is the ability to live-stream content to followers in real-time. Making an Instagram Live video can be an excellent way for businesses and influencers to connect with their followers in a more personal and meaningful manner. This video feature can be used for Q&A sessions, fundraisers, panel discussions, and more. Moreover, once you have concluded the Instagram Live broadcast, you have the option of downloading and saving the recorded live to your profile.

The Takeaway

In order to achieve your goals, you need to take advantage of these different content formats and tailor your video content to the audiences you are trying to reach. The only thing you can do besides conducting proactive market research is monitor the effectiveness of your content and adjust its strategy as necessary.

How To Use Instagram Video Formats To Create High-Performing Content

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