Social media managers and company owners who are responsible for their brands’ Instagram accounts likely want to learn the best practises for using hashtags on Instagram to boost their marketing efforts and attract more followers and likes.
In today’s social media world, everyone may use hashtags, but are you making the most of them? Here are some tried-and-true methods for using hashtags on Instagram, as well as some concrete examples from a professional Instagram strategist to help you get started.
What is your strategy for using hashtags to boost interaction?
I don’t have live data because we don’t track it. It can be difficult to attribute an uptick in interaction on a post to a particular factor, such as a hashtag, location, time of posting, whether or not a story was shared about the post, the sort of photo, etc., because Instagram is always updating the way our material is shown. We place more weight on other considerations (such as providing useful content to your audience or actively interacting with the profiles of other users).
It’s difficult to keep tabs on the impact of hashtags since I haven’t discovered a reliable method of doing so. I’m not saying there aren’t tools that claim to be able to do this; I’m simply picky about the things I endorse, and I haven’t encountered one that lives up to my criteria yet.
You should focus on how people are able to locate you. So if businesses or clients come out to you, be sure to inquire how they heard about you. Some individuals have tracked me down using hashtags, so I continue to employ those terms.
To what end is boosting your Instagram engagement so crucial?
Hashtags are a great method to reach a wide audience and encourage interaction. As opposed to the openness of Twitter, where people may be located through hashtag, the limited nature of Facebook necessitates either sending a friend request or searching for a group. Since Instagram is accessible to everybody, you may use it as a networking platform to meet individuals with whom you share same hobbies or professions.
Do you have any tips for other businesses and social media managers on how to effectively manage Instagram accounts, whether for themselves or their clients?
The most important piece of advice I can provide is to not waste any of your 30 hashtags.
Here’s a case in point: So, you want to be a life coach, right? I recommend searching Instagram for a competitor, such as @lifecoachschool, that has a sizable and active following. You can tell that the people who follow and interact with this account are interested in life coaching since they are following another account like yours.
I would look at the most recent postings, select one that has received a lot of interaction (comments and likes), and then analyse the identities of those who participated. When someone commented, I would visit their profile to learn more about them and the hashtags they use. This will show me the most popular hashtags individuals looking for life coaches are using.
I think it’s important to experiment with hashtags. Hashtags are difficult to keep tabs on, and I haven’t heard of a foolproof method for using them on Instagram. You should maximise your chances of being seen by those who might benefit from what you have to offer.