Ways to Improve Your Business-to-Business Public Relations Using Facebook
Establishing Specific Objectives
Establishing concrete objectives is essential for any public relations campaign, Facebook or otherwise. You should define your objectives for Facebook development before proceeding. In my opinion, this is a crucial step that will smooth out the bumps in the road to B2B PR success. Some of the things you want to achieve may be:
- Generation of Leads for Businesses to Businesses
- Patron Involvement
- Exposure to the Brand
- Increased Interest in Online Content
Make sure everyone on your team understands and is working towards the same objectives.
Change your profile picture to something that reflects your brand
Improve the impact of your profile image. If you don’t want people to be confused or staring blankly, don’t use that photo. The focus should be on the brand, as this is the first thing the audience will see. The adoption of a brand logo is encouraged. Keep in mind that this will be visible in all contexts, including your posts, comments, and other actions.
Publish a Top-Notch “About” Section
This is the introduction to your brand that shows under your profile photo. Planning ahead is essential. This space is begging to be filled, so don’t let it go to waste by not using it. Write a brief yet compelling introduction here to get others interested in working with you. Avoid dry information in favour of that which offers your brand its own character.
Take Use of Your Cover Image To Advertise Your Latest Business Updates
Always keep your cover photo fresh, as it is prime real space. Keep it updated and relevant to what’s going on in your business. Can you remember the last time you attended a local fundraising event? Come up with a picture that exemplifies it. It might be used to advertise:
The Importance of Images
Imagery is the bread and butter of social media. According to research, Facebook postings that include photos get 2.3% more likes and comments than those that don’t. Supporting the production of visual content is a worthwhile investment of time and energy. Everything from photographs to elaborate infographics, charts, and even video clips falls under this category.
Take Advantage of the Current Craze
Have you ever looked at Facebook and seen the Trending Topics section? Don’t write it off too quickly; it contains helpful advice. Facebook even boosts the visibility of content related to certain themes. Need more exposure in front of your target audience’s feed? Then, write a piece that addresses one of these hot subjects while still connecting with your target market. Achieving social prominence with this method is highly recommended.
Don’t Charge In Headfirst
When it comes to Facebook, there are no hard and fast guidelines for success. The best Facebook strategy for your business-to-business firm is one that you must design on your own. Facebook Insights is a great tool for measuring the success of your posts and determining which ones to keep up with and which ones to delete. If you want to see which links are getting the most attention, try employing a tracking code service like Bitly.
Accurately Time Your Actions
There is a direct correlation between when you say something and how engaged your audience is. Don’t be hesitant to experiment until you find the timing that works best for your target audience. Keep track of when your postings are most successful and publish consistently at those times.
Get Interested, Interested, Interested
Engaging with others is the main goal of Facebook. Individuals will post comments on your website for a wide variety of reasons, including seeking answers, offering encouragement, and airing grievances. Please respond as quickly as you can to each of them. When you do this, you’ll develop trust with your B2B clients and strengthen customer loyalty.
Case Studies of B2B Facebook Powerhouses
IBM
In order to boost their public relations efforts, IBM is a model of how to use a cover picture. Its logo prominently features messaging about the company’s support of diversity initiatives and its involvement in the recent blockbuster film, Hidden Figures.
Enterprise Services by HP
HP Business isn’t hesitant to use all of the features Facebook has to offer to connect with its target audience and win their trust, as seen by the company’s photo- and video-rich Facebook page and detailed “About” section.