TikTok is the hottest social media platform with more than 800 million active users in the world. Its critical growth and the active young audience have reached the awareness of brands. Many brands are studying ways to get the support of the platform to improve their products and services.
Unlike TikTok, advertising your brand on Instagram and Facebook isn’t hard anymore. There are a lot of articles available online to help you get excited. Since TikTok is relatively new, most brands are still trying to hang onto the viral video platform.
In this article, we will see a few effective strategies to promote your brand on TikTok.
1. Create Entertaining Content
Creating excellent content is the first stone of success on TikTok. As a brand marketer, you should make quality videos which your viewers will love and interact with.
The critical key is to build the videos fun and lighthearted. TikTok isn’t a serious platform, and TikTokers aren’t to watch product demos on the platform.
Brands can easily make an entertaining video by adding the culture on TikTok. Choose the trending topic and produce the video based on trending. Hereby you will get more views & likes for your TikTok videos. If you want instant likes, when you get TikTok likes you canreach real audience.
2. Make UGC Content
One of the effective ways to share user-generated content is by originating a hashtag trend.
Assume that you are doing a brand or business and you’re watching for effective ways to boost engagement and followers on TikTok. In that matter, you should support your viewers to share their own videos of themselves utilizing your product or services.
User-Generated Content on TikTok usually encourages more engagement than content created by the brand itself. Statistica shows that customers are 2.4 times more likely to observe user-generated content as real than content created which is shared by brands.
A perfect example of a brand by using a hashtag trend is #InMyDenimChallenge.
Info: This challenge went viral and has been watched millions of times on TikTok.
3. Collaborate with Influencers
One of the most prominent ways to improve your brand on TikTok is by working with popular influencers.
Is it the right way to increase your brand promotion?
Of course! Collaborating with influencers can help you improve your profile and brand reach. The major role is to co-partner with influencers that are relevant to your business. Before partnering with them, you have to analyze if they suit your brand. We would recommend that you don’t collaborate with a huge following. Because it sometimes goes wrong, so choose carefully.
For instance, if you’re a fashion brand, you should partner with influencers who are related to the fashion niche. In case collaborating with tech influencers will not help the brand reach and get the right audience and never achieve your marketing goals.
4. Cross-Promote Your Content
Cross-promotion is a super way to expand your content reach on TikTok. Hence, after promoting your content on TikTok, you should share it on other social media platforms like Twitter, Instagram, YouTube, and more.
Cross-promoting your content will help you improve your video performance, get more followers, and improve brand awareness on TikTok.The important part is that TikTok makes it very easy for you to save your videos from your camera roll. After saving your TikTok video, you can share it wherever you want.
To download a TikTok video after publishing, click on the share button and tap Save video.
Tip: TikTok allows you to create 15 seconds short videos. So, it’s perfect for sharing your Instagram and Facebook stories.