4 Effective TikTok Marketing Strategies To Promote Your Brand in 2021

TikTok is the hottest social media platform with more than 800 million active users in the world. Its critical growth and the active young audience have reached the awareness of brands. Many brands are studying ways to get the support of the platform to improve their products and services.

Unlike TikTok, advertising your brand on Instagram and Facebook isn’t hard anymore. There are a lot of articles available online to help you get excited. Since TikTok is relatively new, most brands are still trying to hang onto the viral video platform.

In this article, we will see a few effective strategies to promote your brand on TikTok. 

1. Create Entertaining Content

Creating excellent content is the first stone of success on TikTok. As a brand marketer, you should make quality videos which your viewers will love and interact with.

The critical key is to build the videos fun and lighthearted. TikTok isn’t a serious platform, and TikTokers aren’t to watch product demos on the platform. 

Brands can easily make an entertaining video by adding the culture on TikTok. Choose the trending topic and produce the video based on trending. Hereby you will get more views & likes for your TikTok videos. If you want instant likes, when you get TikTok likes you canreach real audience.

2. Make UGC Content

One of the effective ways to share user-generated content is by originating a hashtag trend.

Assume that you are doing a brand or business and you’re watching for effective ways to boost engagement and followers on TikTok. In that matter, you should support your viewers to share their own videos of themselves utilizing your product or services.

User-Generated Content on TikTok usually encourages more engagement than content created by the brand itself. Statistica shows that customers are 2.4 times more likely to observe user-generated content as real than content created which is shared by brands.

A perfect example of a brand by using a hashtag trend is #InMyDenimChallenge.

Info: This challenge went viral and has been watched millions of times on TikTok.

3. Collaborate with Influencers

One of the most prominent ways to improve your brand on TikTok is by working with popular influencers.

Is it the right way to increase your brand promotion?

Of course! Collaborating with influencers can help you improve your profile and brand reach. The major role is to co-partner with influencers that are relevant to your business. Before partnering with them, you have to analyze if they suit your brand. We would recommend that you don’t collaborate with a huge following. Because it sometimes goes wrong, so choose carefully. 

For instance, if you’re a fashion brand, you should partner with influencers who are related to the fashion niche. In case collaborating with tech influencers will not help the brand reach and get the right audience and never achieve your marketing goals.

4. Cross-Promote Your Content

Cross-promotion is a super way to expand your content reach on TikTok. Hence, after promoting your content on TikTok, you should share it on other social media platforms like Twitter, Instagram, YouTube, and more.

Cross-promoting your content will help you improve your video performance, get more followers, and improve brand awareness on TikTok.The important part is that TikTok makes it very easy for you to save your videos from your camera roll. After saving your TikTok video, you can share it wherever you want.

To download a TikTok video after publishing, click on the share button and tap Save video.

Tip: TikTok allows you to create 15 seconds short videos. So, it’s perfect for sharing your Instagram and Facebook stories.

5 Simple Ways To Promote Your Instagram Page That Actually Works

Past few years, Instagram has seen potential growth with 1 billion monthly users and 500 million daily active users. At present, Instagram is the best platform to grow your business and get higher engagement for your videos. To reach more audiences to your Instagram profile, you need to promote your Instagram page to attract new followers. 

According to recent Instagram stats, visual space is more and more important to create an effective Instagram marketing strategy. In this article, you will get some ideas to promote your account on Instagram. 

1. Craft A Catchy Profile

If you want to get new fans and followers to your account, create an attractive profile. It is the essential way to attract audience attention organically. In the short place, tell some important things about you and your business. Many people might think about how profiles will improve their accounts. You don’t make the same mistake because when a new visitor comes to your account, they will first look at your profile, and then they see your recent post. 

Select the best profile picture that suits your brand or business. In the bio, you can add a trackable link to your landing page. Also, include your branded hashtags to reach your target through your profile. 

2. Take Advantage Of IGTV

IGTV is the latest Instagram feature that allows content creators to upload long-form videos on their channels. Many brands choose Instagram TV to promote their business to a higher level and get more engagement through it. When your videos get more engagement, it has the chance to go popular on Instagram. 

Engagement is nothing but getting more likes, views, and comments for your content. Buy IGTV views and get instant video views to increase your video engagement. It will help you to save your precious time without wasting your time to get more views organically. 

3. Use Instagram stories

One of the most popular features on Instagram is stories, and half of the billion people are using it for their business. Stories are the essential way to promote Instagram pages to a massive audience. Also, it is the best way to connect with your potential audience. You can use stories to post your IGTV previews and teaser to attract an audience and boost them to see your IGTV videos to increase your IGTV likes and views.

Additionally, stories have some interactive stickers such as polls, quiz, location, hashtag and more. You can use those stickers to engage your Instagram followers. Also, go live once or twice a week to build a relationship with your audiences. 

4. Work With Influencer

Influencer marketing is also one of the paid marketing that will help you build a strong Instagram presence. With Influencers, you can reach a more new audience to your profile. Many people are willing to buy products with the influencers’ advice. Choose the best micro-influencer for your brand because micro-influencers have between 5K to 10k followers. With them, you can quickly increase your brand awareness among your audience and generate more sales. 

5. Cross-Promote Your Instagram Content

Sharing your Instagram post to other social media will increase your ROI and help you to gain new followers to your account. Cross-promoting your videos on other platforms like Facebook, Pinterest, Twitter, and YouTube will increase content reach to a wider audience.

Additionally, you can use Instagram reels to promote your videos to get higher likes. When you buy Instagram reels likes you can easily boost your video likes and expand your content reach to a massive audience.

Although cross-promoting your content is the smart move to increase your brand awareness, content visibility and reach new followers to your Instagram account. Promoting your post on other platforms will make your Facebook and Twitter audience follow your Instagram account. Make sure to use these five best strategies to maximize your Instagram page. 

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