Do you know? TikTok is one of the rapidly growing social media platforms, having the highest user engagement rate. Its popularity keeps on increasing when compared with other social media platforms.TikTok hit almost 2 billion downloads. The maximum downloaded people are from the younger generation, which is actually good news for the B2B marketers to step into the world of TikTok. Moreover, realizing the benefits of TikTok, plenty of marketers, brands have jumped into this platform and successfully promoted their business. When you consider TikTok based on demographics, it might not be a choice for B2B, but its massive popularity with B2C provides many new ways to reach their audience.
Why TikTok Is A Successful Platform?
You could see a lot of social media platforms, but not every platform is marking their footprint fruitfully. They are experiencing only minimal success. But, TikTok has a great power to stay on top at all times. What makes this platform stand out from the crowd? This platform provides room space for users to develop unique and quality content.
The more interesting fact is that the TikTok algorithm makes anyone go viral on this platform if their content meets its condition. The TikTok algorithm keeps on looking for fresh and new content instead of promoting the famous creator’s content. This shows, even if you’re new to this platform, your content has the possibility to go viral. It doesn’t matter; if you have fewer followers, you can gain bags of views and engagement rate.
The fundamental aim for both B2C and B2B is the same; let us discuss some of the compelling reasons why B2B should make their presence on TikTok.
As I mentioned earlier, TikTok users are from a young demographic, so people may assume that TikTok is not for B2B. Still, the fact is both B2C and B2B customers prefer to engage with brands via social media. This is because they like to engage with specific and entertaining content.
You need to understand that TikTok is like LinkedIn, but it may still not fit people who look towards excellent employees.
1. There Is no Restriction For Content Creation, And Creativity Is Endless
Actually, creating content for B2B, especially on TikTok, is actually a new thing. That’sThat’s why it’s a brilliant idea to discuss with your team members. On top of that, creating TikTok videos needs time, money, effort, and some strategy. Remember, you have to go with lots of new content to see which works for your business.
Anyways, usually, TikTok content will be engaging, funny, informative, entertaining, and personal. Hence, keeping in mind to frame your content according to that, your content must be creative, personal, and it should meet the current trend.
2. You Could Easily Reach People’s Heart, Still More Personally
Remember, TikTik is not only for promoting your product or services, and there is no place for brands that only focus on promotional content. The people on TikTok want this platform to be honest, authentic and build human-human interaction and emotional connection. Do you know? Most of the B2C have succeeded because they don’t create much sales pitch content. Rather than, they choose creative ways to promote their business and make sure to offer entertaining content. The same strategy will work for B2B; people expect or love to see real human, entertaining innovating, and personal content.
Have a look at Adrian, an entrepreneur, despite his maximum content being related to his life lessons to promote his business.
3. Your Creativity Skill Is Developing
TikTok is full of videos; millions of contents will overflow every day. Hence, to stand out from the crowd, you have to be different from others. You must pour creativity into your content by adding fresh ideas, producing natural or spontaneous videos. Being a marketer, you will know that no pain, no gain, and high risk will lead to high rewards. To beat your competitors, you have to keep on exploring new stuff to attract your audience.
4. Reaching Young Audience Is Possible
You may ask a question or think, how B2B could target a younger audience? Are they the right audience for B2B? Of Course, yes,
Nearly 28% of the US population belongs to generation Z people. Actually, generation Z is between the ages of 18 to 23, so sure, they are not kids. They are young adults and have the potential to run or deal with their own business or company. Even some B2B marketer’s focused audience are younger generations.
TikTok’sTikTok’s maximum users are from generation Z; here, you can spot millions of young and energetic people. If you are targeting youngsters, then this platform is perfect for your business.
5. TikTok Provides Many New Ways To Create Organic Content
Some people may assume that this platform is only for amusement, but actually not; you can creatively promote any business. TikTok provides plenty of ways for marketers, business owners to advertise their product or services organically. This platform allows people to create their own content related to any product or service. Hence you can produce more user-generated content. User-generated content is one of the magical ones to build brand awareness and construct authenticity towards your brand. Moreover, these kinds of content give massive exposure to your account and business. It helps to bring more new audiences to your account. You can launch giveaways and contests to promote your business, increasing the sales rate and user-generated content.
6. Become Viral On TikTok
TikTok is all about producing or engaging with viral and trending challenges. Making your content viral or famous is actually not a difficult task. In fact, there is no hidden secret behind any viral videos. Only one thing you have to remember, your video has to impress your audience. If you buy views on TikTok for your account, your video will be visible with more new people depending on the engagement it receives. This way, you can make your video viral; as a result, you can obtain more TikTok followers for cheap and gain audience attention. You can even team up with influencers in your niche to make your content a big hit.
7. TikTok Ads
TikTok, come up with many ads for marketers, business owners to do promotional activities. If you want immediate results, you can go with TikTok ads. Moreover, you have four to five ad types; depending on your necessity, you can pick an ad for your business. Each ad has its own specialty.
8. Easily Measure Your Results
Evaluating ROI is generally a complicated task on social media. But, on TikTok, you can easily measure your metrics and results. TikTok analytics allows you to gather lots of valuable and informative data about your performance and audience.
Currently, TikTok is one of the most famous, and its popularity is endless; it continues to grow. B2B has more chances to reach out to many new brand representatives and retailers. It helps to increase your sales, leads and connect with more industry-related peoples. You can collaborate with influencers to run hashtags challenges or any challenges to run your campaign. Maintain active presence, be on the trend, use right hashtags, use live features. I hope this article finds it useful for B2B marketers to step into TikTok.